Behshad Mousavi is a marketing professional and an Associate Member of the Chartered Institute of Marketing (ACIM), specialising in digital and strategic marketing. With a strong track record at prominent British businesses such as Center Parcs, he has a deep understanding of market positioning, brand strategy, and digital growth.
He holds a master’s degree in Digital Marketing (Distinction) from the University of Salford, and his expertise spans SEO, market analysis, and data-driven decision-making, helping businesses stand out in competitive markets.
Currently, he is leading a Knowledge Transfer Partnership between Leeds Beckett University and Westdale Group LTD in the energy efficiency sector. As a Strategic Transformation Manager, he is supporting Westdale to embed strategic marketing and data-driven decision-making into its operations, paving the way for sustainable growth and a stronger market presence.
Frequently Asked Questions
What languages does Behshad Mousavi speak?
He’s fluent in English and Persian (Farsi).
Does Behshad Mousavi have any siblings?
Yes, Behshad has a younger brother named Behrad, whom he’s very close to. Behrad is a specialist in stock markets.
What music does Behshad enjoy?
Behshad enjoys pop and dance music. He usually listens while driving, during flights, or on long walks.
How did Behshad transition from business development into digital marketing?
Behshad spent around four years in business development, working with an investment company in Tehran focused on funding Tech start-ups. In his role, he evaluated early-stage start-ups for potential investment and regularly met with founders and entrepreneurs pitching their ideas. Through these conversations, he noticed that many start-up teams lacked a solid understanding of data-driven marketing. This gap sparked Behshad’s curiosity and led him to start exploring the world of digital marketing on his own. What began as a personal interest gradually turned into a passion, ultimately motivating him to pursue a master’s degree in Digital Marketing at the University of Salford and setting him on a new career path.
Who have been Behshad’s mentors in marketing?
Behshad credits four key mentors who have shaped his journey in marketing and strategy since completing his master’s degree. Catherine Ashworth and Carl Clare, his academic supervisors in the Knowledge Transfer Partnership he currently leads, have played a pivotal role in his professional development. He also values the guidance of Charlotte Powell, his former manager during his time at Center Parcs, and Mirage Islam, who supervised his master’s dissertation and helped sharpen his strategic thinking early on.
In addition to these mentors, Behshad has long drawn inspiration from renowned digital marketing expert Neil Patel, whose insights and content he has followed closely since his master’s studies.